Google does not like automation when it comes to building the main content of a text-heavy page; that's clear in 2018. Even though it seems logical, initially, to strive for a ranking using high-traffic keywords and terms, this will most likely result in a lot of frustration and wasted resources …

The search engine optimization (SEO) world has undergone some big changes in the last few years-the biggest being coming in the form of Google's heightened push towards strong user experiences. This does not mean you should shoehorn keywords in at all costs. Brainstorm on the inputs, not on the outputs …