Give a thought to RSS feeds when outlining your web strategy

When a user searches, matching phrases in the URL are displayed in bold in search results. This signals to users that a particular search result is relevant to his or her query. Increase the chances users click through to your site by including the words and phrases they search for …

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Losing Focus on keyword stuffing

But why is that important? Once the searcher lands on your page and confirms the content will satisfy the search, make sure the page will also fulfill the business need and not simply lead to a dead end. All other metrics being equal, would you rather have a high-authority link …

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Create a search marketing strategy based on anchor text

There are numerous methods you can use to build links some are better for local SEO while other link building methods are geared towards higher organic rankings. Make those headlines scream thoughts, and the words shout to support those screams. Similar to duplicate content, scraped content are parts of your …

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