And the common belief is people generally scan and review the first two pages of the SERP. While many digital marketers may consider site speed as more of an IT concern, emphasis on improving page load time should be part of your marketing strategy too. The challenge is to discern …

You should also monitor trends to see what popular long tail keywords people are searching for and make sure you monitor social media as well. There are numerous ways to monitor trends you can use Google's own Trends search tool, YouTube's keyword search tool and there's many more methods you …

Attitudes develop in other ways. The frequency of placement is less important than once considered as Google has gotten more sophisticated with their ability to identify the theme of your content based on just a few related keyword phrases. Launched in April 2012, the Google Penguin algorithm served to filter …

But why is that important? Once the searcher lands on your page and confirms the content will satisfy the search, make sure the page will also fulfill the business need and not simply lead to a dead end. All other metrics being equal, would you rather have a high-authority link …

There are numerous methods you can use to build links some are better for local SEO while other link building methods are geared towards higher organic rankings. Make those headlines scream thoughts, and the words shout to support those screams. Similar to duplicate content, scraped content are parts of your …

What can you offer that no one else can? However, it does not allow you to determine if you could have done something better. That's really easy, easy answer: it's Google! For example, where would one find Lines rocking horses in this country? Have you seen this great place for …

For tools, take advantage of all free tools provided by Google, such as: So if you're interested give our team a call today and enquire about our professional training courses. Ask any SEO experts, he or she will tell you off-page SEO is one of the key elements to a …

If you're using a rank tracking tool, you may also want to take this opportunity to search for thin content and keywords mistakenly applied to the wrong page. You should track the traffic, engagement, conversion rates and page visits for your mobile strategy separately than those of your desktop strategy …

Customers now use mobile devices to research potential business partners before converting on a product or service. They check out the business's website, read blog content, and inspect social media posts. Decoding occurs when the message reaches one or more of the receiver's senses. Ask other sites who link to …

Company leaders adjust in order to maintain a strong market standing, and IMC programs can assist in this effort. However, where many businesses owners and digital marketers are still going wrong boils down to their keyword choice. As you would guess, broken links are a sore throat for Google and …

Increasing sales can be accomplished through price changes, contests, or coupons. Not only can these components, which are used to structure the page, be useful for readability, but also for search engine optimisation. People love to browse through a clearance section for bargains. You could include overstocked items or products …

The search engine optimization (SEO) world has undergone some big changes in the last few years-the biggest being coming in the form of Google's heightened push towards strong user experiences. This does not mean you should shoehorn keywords in at all costs. Brainstorm on the inputs, not on the outputs …

The more relevant your website is to the search keywords, the better positioning you will get and possibly cheaper pay per click pricing. usually, the competition implements techniques that are currently working. Keyword research is the basis of all search marketing. It is the art of explaining what you do …

Take pity on us fat-fingered folks. Leave some space between your page elements. Leads generated from SEO close at an average of 15% which is 12% higher than the conversion rate for outbound leads. In business, every strategy and campaign must yield measurable, significant ROI. If it is something that …

The active sentence, However, the modern Google algorithms feature a process known as semantic searchh. Our team are a very dedicated group of professionals who work hard to keep up to date with the latest techniques in order to provide our clients with high quality digital marketing services. I'm not …

Companies can speed this process by registering with various search engines in order to have the site indexed and by paying a higher placement fee for top positions. If you aren't seeing a positive ROI after a month or two, try changing tactics and/or improve your methods until you …

Keywords were consequently "stuffed" wherever possible, including in the metadata and the source code. When you incorporate real SEO into your website, you've made a conscious decision to plant a seed, nurture that seed, and help it grow over time. This long-term strategy and efforts produce high-quality results that continue …

A demonstration execution displays how a product works. The technology used on your website can sometimes prevent Google from being able to find your content. Rich media (Flash, JavaScript, etc.) can lead to Google not being able to crawl through navigation, or not see content embedded in a webpage. To …