Tightening up on webmaster guidelines

If you conduct business online, you need to use website analytics to track how well your site is doing. Otherwise, you're essentially running your business blind and will have no insight into your site's effectiveness. You can even ask them to share some of your material (if there's an incentive …

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This story about backlinks will haunt you forever

Customers now use mobile devices to research potential business partners before converting on a product or service. They check out the business's website, read blog content, and inspect social media posts. Decoding occurs when the message reaches one or more of the receiver's senses. Ask other sites who link to …

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