When a user searches, matching phrases in the URL are displayed in bold in search results. This signals to users that a particular search result is relevant to his or her query. Increase the chances users click through to your site by including the words and phrases they search for …

Late last year, Google announced a change to the SERP snippets, taking them up to 300 characters, more than double the usual 150165 character limits that are recommended. This does not happen overnight and could take up to four to six weeks before your site the search engines even know …

We will focus on its important and necessity in digital marketing in this article. Removing broken links, getting rid of outdated resources, and updating to be relevant for today?s audience is a great way to give your client?s existing content a boost. Properly, all of the principal search …

You should also monitor trends to see what popular long tail keywords people are searching for and make sure you monitor social media as well. There are numerous ways to monitor trends you can use Google's own Trends search tool, YouTube's keyword search tool and there's many more methods you …

There are numerous methods you can use to build links some are better for local SEO while other link building methods are geared towards higher organic rankings. Make those headlines scream thoughts, and the words shout to support those screams. Similar to duplicate content, scraped content are parts of your …

If you're using a rank tracking tool, you may also want to take this opportunity to search for thin content and keywords mistakenly applied to the wrong page. You should track the traffic, engagement, conversion rates and page visits for your mobile strategy separately than those of your desktop strategy …

Company leaders adjust in order to maintain a strong market standing, and IMC programs can assist in this effort. However, where many businesses owners and digital marketers are still going wrong boils down to their keyword choice. As you would guess, broken links are a sore throat for Google and …