My worst grassroots marketing errors

Search engines index individual articles, not framesets. Once at position #3, it disappeared: It wasn't in the first 100 search results. Life insurance - like renew life reviews - covers the worst-case scenario, but it is also important to consider how you might pay your bills or your mortgage if you could …

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Technical optimization

MoonClerk is an online payment platform that helps businesses accept payments, specifically recurring payments (such as gyms and personal trainers). Here are some examples of scenarios where thin content could occur.Nearly every website has outlying pages that were published as test pages, forgotten about, and now orphaned on the …

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Make use of free tools to check webmaster tools

Around this time, more and more people are using Google, and more and more people realized the power of SEO. SEO is only beginning to be taught in university courses and part of degree level courses and even there it's difficult for them to keep up with all the changes …

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Give a thought to RSS feeds when outlining your web strategy

When a user searches, matching phrases in the URL are displayed in bold in search results. This signals to users that a particular search result is relevant to his or her query. Increase the chances users click through to your site by including the words and phrases they search for …

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The ultimate revelation of site submissions

Late last year, Google announced a change to the SERP snippets, taking them up to 300 characters, more than double the usual 150165 character limits that are recommended. This does not happen overnight and could take up to four to six weeks before your site the search engines even know …

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Create backlinks with your location as anchor text

We will focus on its important and necessity in digital marketing in this article. Removing broken links, getting rid of outdated resources, and updating to be relevant for today?s audience is a great way to give your client?s existing content a boost. Properly, all of the principal search …

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This story about user generated content will haunt you forever

You should also monitor trends to see what popular long tail keywords people are searching for and make sure you monitor social media as well. There are numerous ways to monitor trends you can use Google's own Trends search tool, YouTube's keyword search tool and there's many more methods you …

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Create a search marketing strategy based on anchor text

There are numerous methods you can use to build links some are better for local SEO while other link building methods are geared towards higher organic rankings. Make those headlines scream thoughts, and the words shout to support those screams. Similar to duplicate content, scraped content are parts of your …

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Simple Tips for using offsite SEO to get ahead of your Competition

If you're using a rank tracking tool, you may also want to take this opportunity to search for thin content and keywords mistakenly applied to the wrong page. You should track the traffic, engagement, conversion rates and page visits for your mobile strategy separately than those of your desktop strategy …

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Evaluate incremental value and conversions

Company leaders adjust in order to maintain a strong market standing, and IMC programs can assist in this effort. However, where many businesses owners and digital marketers are still going wrong boils down to their keyword choice. As you would guess, broken links are a sore throat for Google and …

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